Leadership Bios

Our consulting leaders average 20 years of experience in transforming healthcare

Rebecca Noreen

Rebecca Noreen

CEO & Managing Partner

As Managing Partner of Well Solutions Group, Becky brings over twenty years of experience in executive health care roles with expertise in strategy, product development, analytics and operations. Ms. Noreen created the Well Solutions Group because she knew from experience that there is an absolute market need for leaders with hands on leadership industry experience to partner with healthcare executives to navigate the rapidly changing healthcare landscape. Not only to help organizations to achieve their goals but identify new opportunities and capitalize on them.

Ms. Noreen’s regularly presents for client board of director meetings and is a keynote speaker for webinars on healthcare trends and product opportunities. In addition, she advises capital investors on healthcare trends, organizational competencies and market maturity. Her experience spans several areas of healthcare including Payer and Provider markets for Commercial, Medicaid and Medicare programs. Examples include provider networks, medical devices, pharmaceutical, utilization and specialty benefits management, as well as payment integrity services.

Previously, Ms. Noreen served at Optum as Vice President of Payment Integrity for commercial, Medicare and Medicaid markets. She led Optum’s pre and post pay businesses that Fraud, Waste and Abuse, Claim Accuracy, Claim Edits, and Premium Audit Services.  Her teams generated over $200M in revenue annually.

At UnitedHealthcare, she designed and implemented the clinical analytic platform and analytic development that supported the identification over $750M in medical cost savings. She is the primary inventor of a patent on the method and systems of analyzing healthcare data.

Prior to joining UnitedHealth Group, Ms. Noreen’s experience included leading Clinical Analytics, standardizing pricing, developing payor mix and reimbursement contract strategy for Fairview Health Systems. She also developed the Internal Audit Department and assisted in the due diligence of the University of Minnesota Medical acquisition.

Before joining Fairview Health Systems, Ms. Noreen specialized in healthcare audit at LarsonAllen, LLP.

Ms. Noreen is a graduate of University of St. Thomas, and an inactive CPA. She has a Bachelor of Arts degree in Accounting and Business Management. In Rebecca’s leisure time, she spends time with her husband, daughter and two chocolate labs, learning and exploring local, national and international cultures as well as driving fun cars. She is thrilled when she can combine all of these loves together.

Paul Haberstock

Paul Haberstock

COO & Principal Consultant

Mr. Haberstock comes to the Well Solutions Group with over 20 years of experience in the health care and group insurance industries.  He has proven expertise in leading small to large scale operations and strategic initiative program management.

Paul’s experience encompasses operational leadership in the healthcare, disability, and life insurance arenas.  He is a payment integrity expert who developed both pre-payment and post-payment cost containment strategies resulting in billions of dollars in medical cost savings. Mr. Haberstock also launched and developed various post-acute care programs such as bundled payments and joint replacement for CMS, as well as work in the home health industry.

Previously, Mr. Haberstock served at Optum as Vice President of Payment Integrity, running the Fraud, Waste & Abuse, Claim Cost Management, and Audit & Recovery Operations departments, totaling over 1,000 employees globally. His teams saved over $1B in medical cost savings annually.

Prior to joining UnitedHealth Group, Mr. Haberstock had the responsibility of leading all strategic initiatives for CIGNA, including new claim system development and implementation, network expansion, and process development.

When not working, Paul enjoys spending time with his wife and two children attending concerts, shows, sporting events, and being outdoors.

Mr. Haberstock holds an MBA from Duquesne University and is a former officer in the United States Army.

Bassel Abul-Hajj, MPH

Bassel Abul-Hajj, MPH

Chief Analytics Officer

Bassel Abul-Hajj, MPH has over 20 years of experience working as an analytics expert in nearly all aspects of the healthcare domain, including health insurance, pharmaceutical, biotech, medical device, clinical and pharmacy benefit management organizations. Bassel has developed collaborative strategies for the application of advanced analytic throughout the health care landscape across the globe, providing actionable insight to increase quality of care while reducing healthcare costs. Bassel is passionate about resolving complex issues by designing and developing novel healthcare solutions.  He is known for his innovation and ability to bridge the gap between business and technical interests.

Previously, Bassel served as the Global Lead for Healthcare Analytics in the SAS Advanced Analytics Lab and as a founding member of the SAS Center for Health Analytics and Insight, focusing on the impact of health care reform within the healthcare and pharmaceutical ecosystem.  Prior to joining SAS, Bassel was Director of Research and Analytics at UnitedHealth Group, where he developed models for Fraud Waste and Abuse, quality and affordability, and disease management.

Mr. Abul-Hajj has a Masters of Public Health in Epidemiology from Emory University and a Bachelor of Science in Molecular Biology from University of Wisconsin (go Badgers!) When he is not in front of a computer you will find Bassel out with his dogs, at a blues club playing the guitar or traveling the planet photographing people and landscapes.

Stephen Lautz

Stephen Lautz

Healthcare Program Executive & Account Partner

As Partner of Well Solutions Group, Stephen is an experienced professional with over 15 years of demonstrated success in driving value for healthcare clients, developing opportunities, leading strategic initiatives and providing tactical business solutions to achieve desired results.

Stephen’s expertise includes strategy consulting, program management, six sigma quality improvement, technology integration and financial analysis.  Stephen has experience in Commercial, Medicare and Medicaid lines of business, covering risk adjustment, quality improvement, payment integrity, claims, eligibility, CMS Star Ratings and medical management.

Bente Larsen

Bente Larsen

Principal Consultant, Analytic and Quality Delivery

As a Principal Consultant, Bente Larsen brings a unique blend of healthcare subject matter expertise to any opportunity. Ms. Larsen has 25 years of healthcare technology product experience and 10 years of pharmacy IT/clinical experience. Her experience spans topics such as HEDIS  & Stars Quality (Inovalon), Clinical Analytics, Transactional Systems such as TruCare (Case Management Disease Management & Utilization), and  Pharmacy Benefit Management, across all market segments focusing on payor systems.

Bente can also provide in-depth analysis that encompasses the majority of the payor ecosystem.  Her strengths in  business process engineering coupled with her delivery of projects ensure a successful delivery of any IT or Business project.  Bente’s ongoing management of efficient, effective teams help her to focus on customer satisfaction and urgency of issue resolution while ensuring an ongoing, maintainable quality product. Bente  works directly with executive management, individual contributors, virtual teams, and internal and external customers.

 

Susan Quint, EdD

Susan Quint, EdD

Reporting & Analytics Business Consultant

Susan Quint has held a variety of analytic and financial leadership roles in the healthcare industry, and has focused her work on development of healthcare analytics used in decision making, business planning and strategy development. Ms. Quint has expertise in the analysis of healthcare costs and trends, product pricing and profitability analysis, financial forecasting, clinical program evaluation, quality measurement, provider network design and reimbursement modeling, administrative cost analysis, budgeting, and business case development. She has worked with Commercial, Medicaid and Medicare lines of business.

As part of her work at healthcare organizations including Medica and Blue Cross Blue Shield of Minnesota, Ms. Quint was also responsible for supporting organizational change initiatives involving new product development, clinical program development, and cross-functional strategies to reduce unnecessary healthcare costs. Throughout her career, she has been passionate about development of data, technical tools and reporting capabilities that support business information needs in rapidly changing contexts.

Recognizing healthcare costs as a key driver in organization change, Ms. Quint earned a doctorate in Organization Development at St. Thomas. Her studies focused on application of theory to build new organizational capabilities, engage employees, and align talent with organizational objectives and goals. She holds a certificate in the Socio-economic Approach to Management (SEAM), which emphasizes reduction of hidden costs in organizations. Susan also holds a Master of Arts degree in Organizational Leadership from St. Catherine University and a Bachelor of Science Degree from the University of Minnesota.

Jennifer Webber, DC

Jennifer Webber, DC

Healthcare Consultant

Jennifer has extensive experience developing and leading re-engineering and strategic growth efforts in the fields of healthcare and finance.  Her background as a data scientist and a clinician have allowed her to develop solutions in patient driven healthcare, predictive analytical evaluation, and cost effective health management services.  Holding national accreditation for situational leadership implementations and as a lean six sigma master black belt, Jennifer has a proven  record developing high-performing, engaged teams that deliver strategic contributions to the bottom line.

Jennifer mentors graduate students entering the healthcare management workforce. She also holds board positions for MN HiMSS and several Cancer support organizations in both MN and FL.

Specialties:

  • Statistical Analysis and Population Health
  • Functional Medicine Management
  • Portfolio and Program Management
  • Lean Six Sigma and Agile Productivity Leadership
  • Defining Operational Improvement Programs
  • Situational Leadership Training and Coaching
  • Strategic & Operational Planning
  • Provider Collaboration Implementations
 Jacqueline DiGiacomo

Jacqueline DiGiacomo

Operations Manager

Jacqueline serves as the Well Solutions Operations Manager.  She supports the management and operations functions of the firm. Ms. Di Giacomo plays an integral support role within the operations team to highlight areas of organizational improvement and implement best practice policies, procedures, and operational processes.

Ms. Di Giacomo is a hands-on professional engineer with ability to quickly ascertain risks, gaps and strengths and translate into actionable remediation plans.  Jacqueline brings several years of experience from the nuclear industry where she worked to regulate the use of nuclear energy and materials to protect the health, safety, and the environment.

Ms. Di Giacomo successfully managed projects of various nuclear regulatory classes of licenses leading a team of specialists and engineers. Ms. Di Giacomo is passionate about environmental sustainability, community engagement and mentorship.  She continued this passion for the environment with several years of experience supporting community leaders to install pollution prevention projects, and educating community members in the field of storm water management.   She loves to empower all ages with scientific knowledge and translate that knowledge into the ability to make a difference in our world.

Steen Poulsen

Steen Poulsen

IT Strategy and Business Consultant

Steen is a Healthcare Senior Program Director with over a decade of Information Systems Pharmacy Benefit Management experience. Steen is a results oriented problem solver who enjoys building and leading high performance teams. His roots as a programmer / analyst are reflected in a hands-on approach to project management, systems and business analysis.

Steen is most passionate about enabling individuals and teams to perform at their highest to deliver a return on the IT investment made by the business. He considers project management and business analysis as much a communication and collaboration art as a management science, and enjoys developing and empowering the team.

Previously, Mr. Poulsen served at Optum as Sr. Director IT Project Management where he headed the Program Management team for several strategic initiatives, the largest of which was the 5 year, $100M+ new integrated healthcare Data Warehouse based on the Teradata DBMS (UDW). Steen and his team of seasoned program and project managers led all aspects of this large-scale effort with hands-on project management of a cross-functional and multi-disciplinary program team varying in size from 100 to 200+ healthcare and data warehousing experts. The UDW provided integrated and near-real time access to 50TB+ of medical and Rx claim history from five separate claims processing platforms.

Prior to assuming the Program Management responsibility for strategic healthcare analytics initiatives, Steen worked as a program manager on strategic assessments of healthcare organization and analytics opportunities at Healthia Consulting. Steen started his career in Healthcare data management at Express Scripts where he led a 3 year, $10M+ initiative that implemented Siebel CRM for account management functions including online benefit plan design configuration governed by underwriting assumptions and client service request management (First Impressions). Prior to developing the First Impressions system, Steen led the consolidated Clinical IT team and the successful integration of Clinical Systems across three separate companies. The resultant Integrated Medication Management System (IMMS) combined healthcare data and best of breed clinical capabilities from Express Scripts, ValueRx and DPS after the Express Scripts acquisitions in 1998 and 1999.

Mr. Poulsen earned a BA in Computer Science and Physics from MacMurray College.

James Locke

James Locke

IT Strategy & Business Consultant

Jim has been a solution leader the majority of his life. His insatiable curiosity about how things and people work, and his drive to automate, solve problems, and improve efficiency of people and process is a critical part of his belief statement. His current focus is on utilizing the latest technology to improve quality, efficiency and time to market for his customers.

He has deep experience in Healthcare, with 15 years of developing applications and data warehousing systems for a Fortune 14 health plan. Among his many accomplishments there was development of one of the first daily data warehouses in the health care world, bringing insights to the business in hours instead of months. He also brought the telecommunications world one of the first reseller convergent billing platforms, allowing cross product billing between local, long distance, paging, phone system lease, video conferencing, and other telecom services.

He is skilled at taking on the big challenges, identifying an overall strategy and approach, breaking it into manageable chunks, and following up with crisp execution. His customer focus and business acumen has earned him a reputation with his business customers as a trusted advisor and key partner. His teams respect him as a leader and a mentor that provides clear direction and support. In his spare time he annoys his wife and three children with the many ways they can be more productive and efficient.

Nathan Cole

Nathan Cole

IT Strategy and Business Consultant

Nathan is a versatile and innovative IT professional, bringing a rich mixture of experience across varying industries. His passion for the movement, modeling, and analysis of data has propelled him to design and architect solutions that have benefited companies with critical, fact-based insight. Nathan has been in a consulting role his entire professional career and continues to thrive in assisting company’s reporting and analytic goals.

Prior to his analytics work in the health care industry, Nathan designed systems and data processes for many different companies in a variety of industries, including banking, military, retail, travel, among several others. His architecture and designs are driven by desire to streamline and automate critical processes that build and support business processes to maximize profits and minimize costs.

Since originating in large enterprise data warehouses, Nathan’s early exposure to big data analytics has enabled him to guide projects in a successful direction from disparate data to information to valuable insights. Past successes have yielded such benefits as saving nearly $1 million over the span of a year by standardizing and implementing governance to eliminate inaccurate regulatory reporting and 20% year over year increase in customer retention for an up-scale cruise line through enhanced segmentation and data enrichment.

When Nathan is not diving into data, he spends his time chasing his insanely busy children to sporting and club events or to the local mountain bike trails. And when time affords a little extra, Nathan devotes his time to volunteering for the local school district for such activities as the robotics club.

Mr. Cole earned a BA in Business Administration with a major in Management Information Systems from the University of Wisconsin.

Haakon Poulsen

Haakon Poulsen

IT Strategy and Business Consultant

Haakon is an IT and healthcare consultant who designs and develops end-to-end technical enterprise solutions and processes. Collaborated cross-departmentally and at all levels of organization to identify and quantify real problems, develop proposals, secure budget and resources, solicit requirements, and execute for the long term.

Haakon’s multi-faceted expertise includes data-modelling, business requirements and technical documentation, process development, vendor management, resource management and oversight, project management, tester, and delivery lead.

He brings broad exposure to healthplan activities and engagement with business units: Customer Relations Management (CRM) and call center, enrollment and eligibility, premium billing and premium reconciliation, benefit and product development life-cycle management (PDLC), claims, finance, data quality and data management, interfaces (web service and batch) and Electronic Data Interchange (EDI) including HIPAA 834’s and 837’s, Customer Communication Management (CCM), document generation, and fulfillment, reporting and business intelligence, sales, compliance, configuration, legal, Information Technology Service Management (ITSM), and contract and vendor management.

Pat Kappas-Larson, DNP, NPH, APRN

Pat Kappas-Larson, DNP, NPH, APRN

Clinical Program Consultant

Patricia is a highly skilled senior management consultant with over 30 years of experience in the health care industry. She has worked with clients in both the public and private sectors including healthcare, government, academia, and social service organizations.

Pat developed and implemented clinical care delivery programs that improved outcomes for the populations served, maximized staff resources, and increased revenues. Her experience includes human resource planning, operational design, organizational change, team building, organizational effectiveness and facilitative leadership.

She has experience nationally and internationally, has published, has received several honors and awards throughout her career, lead national nursing organizations, and is a clinical expert in the care of vulnerable populations. Her career has been dedicated to creating high quality, reliable systems of care and developing the next generation of health care professionals to lead in these ever-changing times.

Lois Weihrauch

Lois Weihrauch

Medicare & Medicaid Business Consultant

Ms. Weihrauch brings over thirty years of experience in health care roles with expertise in operations, strategy, administrative process improvement, integrations and implementations. Her extensive experience includes Medicare, Medicaid and Commercial operations.  Lois is a strategic thinker who leads teams effectively.  She focuses on results and consistently delivers on-time work.

Ms. Weihrauch has most recently worked for UnitedHealthcare (UHC) as Vice President of Operations for Medicare and Retirement.  During her twenty- three years at UHC she led many initiatives for Medicare and Retirement including the start-up of UHC’s Hospice business, Health plan integrations, built a premium collections function from the ground up, Operations implementation lead for House Calls as well as business lead for the Enrollment Administrative Process Improvement initiative. In addition, she was involved with several system initiatives including health plan migrations. Lois and her team successfully moved over 30,000 members to UHC platforms in six calendar days.

Prior to joining UHC, Lois served as Director of Patient Registration and the Business Office for North Memorial Medical Center and had primary responsibility for patient registration, billing, and accounts receivable.

Ms. Weihrauch also worked as Director of Operations for Partners National Health Plan for seven years.

Jason Emerick, RN

Jason Emerick, RN

Business Analyst Consultant

Jason Emerick brings 20 years of IT experience with 10 years in the healthcare IT field.  As as a Senior Business Analyst with Minnesota’s Health Insurance Exchange, MNsure, Jason led the team to stand up the systems that managed the Exchange health plans, including identifying, implementing and running business processes essential to the Exchange.

Jason has held both Senior Business Analyst and Manager roles while with Optum and UnitedHealth Group.  His work at Optum focused on medical Fraud, Waste & Abuse through a number of channels including aberrant billing patterns, provider identify verification and medical record review, among others.  Jason also lead a team of Business Analysts in support of Medicaid provider data in support of various state regulator agencies.

Jason has experience working with Electronic Health Record systems, including replacing an existing EHR at MinuteClinic with a new system in a span of four months. While at MinuteClinic Jason identified a strategy to save over $1M in annual medical cost savings through a more streamlined use of medical supplies for one of the company’s key product offerings.

Jason earned a Bachelor’s degree from Viterbo University and currently holds a Registered Nurse (RN) license in the state of Minnesota.

Suzanne Forward

Suzanne Forward

Business Analyst Consultant

Suzanne is an IT and Business Professional with 20 years of experience in International companies. She brings proven leadership skills directing international teams. Highly skilled in the Project Management and Business Analysis on complex initiatives that deploy new and existing operational capabilities.

Suzanne’s valuable experience has been gained in demanding, rapidly changing companies where responding to customer needs requires organized problem solving, motivation and continuous self-improvement. Industry experience includes Healthcare, Manufacturing, Oil, Nuclear and Aerospace.

Soua Lybliatia

Soua Lybliatia

Business Analyst Consultant

Soua is a results-oriented professional with over 12 years of experience in technology project management and business architecture. Expertise in the root cause analysis and problem solving of business processes, business case and requirements management, and implementation of technology solutions: eCommerce, system integration, BPM workflow application, custom built web app.

Her expertise includes work with healthcare payers, PBM, and providers.

 

 Jolly Nanda

Jolly Nanda

Strategic Partner

Jolly has served as a strategic operations executive with over 23 years of experience leading technology, strategy and integration within the healthcare, retail and manufacturing sectors.

Through the Vikriti approach, Jolly helps organizations facilitate change when they face strategic challenges that require realignment, renewed commitment, or a new direction. This process engages all stakeholders through a human-centered approach that aligns everyone involved to the purpose, method, and mission.

She delivers proven results in the creation and execution of enterprise roadmaps that lead to optimization, process re-engineering, offshoring/outsourcing, reduction of operating costs and increased customer satisfaction.

Professional Experience

  • Vikriti Management Consulting, Managing Member/Director
  • Highmark Inc., VP, Client Delivery and Implementations
  • Optum, VP Optum Cloud Operations, Payer Centralized Solutions
  • UnitedHealthGroup, Sr. Director EDI Business Solutions
  • PriceWaterhouseCoopers, Principal Consultant
  • Deere & Co, and more

Education

  • Bachelors of Science, Computer Engineering, University of Kansas, Lawrence, KS
  • Masters, MBA, St. Ambrose University, Davenport, IA
  • Women’s Senior Leadership Program, Kellogg School of Management, Northwestern University, Evanston, IL
Christine Kalish, MBA, CMPE

Christine Kalish, MBA, CMPE

Strategic Partner

Christine Kalish is an accomplished healthcare executive with deep experience in ambulatory care and academic medicine. As President of the Brittain-Kalish Group, LLC, a healthcare management consultancy, she provides expertise in strategy, operations and revenue cycle for physician practices, specializing in guiding healthcare provider organizations through the challenges and opportunities of healthcare reform. She leads strategic planning efforts, process improvement projects and business assessments in all areas of the clinical practice, developing strategic relationships with clients and business partners. Chris has exemplary skills in researching and resolving operational, financial, productivity and staffing issues while building highly functioning teams. With deep expertise in academic practices, she is a systems and strategic thinker with strong problem-solving and organizational skills, accustomed to building relationships with all levels of leadership and staff.  She continually searches for different ways to assist her clients in delivering quality services and care for the populations they serve.

Ms. Kalish received a Bachelor of Science in Health Services Administration from UT Southwestern Medical Center’s Allied Health Sciences School and an MBA with top honors from Texas Christian University (TCU).  She is active in professional societies, holding a Certified Medical Practice Executive (CMPE) certification from the Medical Group Management Association and a certificate in business process analysis from University of Texas at Austin.  She is a graduate of Leadership Texas, serves on several academic advisory boards and holds an appointment as Adjunct Associate Professor in Health Management and Policy at University of North Texas Health Science Center. Ms. Kalish is a published author and a frequent presenter at professional conferences.

John W. Manzetti

John W. Manzetti

Strategic Partner

John Manzetti is a visionary financial and business leader, technology entrepreneur, start-up advisor, investor and expert on the topics of economic development, venture capital formation and the commercialization of innovation. He is globally recognized for his prowess in taking innovation from “Concept to Commercialization TM” and market entry. He has led nearly $200 million in capital rounds and $1 billion in mergers and acquisitions during his career. As President and CEO of the Pittsburgh Life Sciences Greenhouse (PLSG) from 2006 to 2016, John and his team assisted nearly 500 companies, investing $22 million into 80 companies, which leveraged $1.5 billion of additional capital into the region. These companies brought over 135 products to market. John also founded the Accelerator Fund, LLC, the only pure life sciences venture capital fund in the region, focused on high-impact investments in healthcare companies.

Prior to joining the PLSG, John held the position of President and Chief Executive Officer at NOMOS Corporation, an innovative leader in the field of radiation therapy treatment solutions for solid cancer tumors. At NOMOS, under John’s leadership, the Company grew from a $4 million domestic operation to a $30 million global healthcare company, and John led them through the initial public offering (IPO) process before merging with a public company in the radiation oncology sector.

Prior to NOMOS, John was Executive Vice President and Chief Financial Officer, Secretary and Treasurer of Carnegie Group, Inc., a leading artificial intelligence company spun out of Carnegie Mellon University. As CFO, John led the IPO process, managing lawyers, accountants and investment bankers before presenting the company to investors in 22 cities in a global roadshow resulting in a successful IPO in 1995. John was also Executive Vice President and General Manager of the Government Business Unit and Manufacturing Business Unit, and directed more than 75 software systems developers. And, he was the lead in the merger with a publically traded software and services UK company in 1998.

Before Carnegie Group, John was a senior financial executive at Babcock & Wilcox Company, a leader in the power generation equipment industry, where he progressed through the ranks in finance, directed manufacturing scheduling for five facilities with over 7,000 employees and later was Group Controller, managing operations for a $600 million global organization with six operating divisions and joint ventures on 4 continents.

Gene Monaco

Gene Monaco

Strategic Partner

Gene brings a unique depth and breadth of experience across healthcare, private equity, Fortune 500, public sector, capital markets, and VC-backed organizations. He offers proven success in shepherding companies through highly complex and innovative startup, rapid growth, and business transformation / turnaround modes. Recognized innovator and thought leader in defining and implementing value creation roadmaps and strategic economic, process, and financing models that drive revenue growth, profit gains, and operating leverage. He offers experience in altering the trajectory of a business, maximizing shareholder return, optimizing patient outcomes, and reducing healthcare costs.

Healthcare segments include hospital, healthcare informatics, digital health & telemedicine, medical device, integrative medicine in provider, payer, pharmaceutical, insurer, public health sectors. Extensive experience in consulting, strategy development, product design / development, and structuring transactions.

Recent and current digital health and telemedicine strategic and proof of concept and commercialization product level works have been performed for Cleveland Clinic, Biogen, American Red Cross, Allegheny Health Network & Highmark, CVS Specialty Pharmacy, Express Scripts, Private Equity, and explosive growth Post-Acute clients. Invited as digital health and medical technology keynote speaker in China.

Gene has a M.Sc.Eng. and B.Sc.Eng. in Engineering from Carnegie Mellon University and a B.S. in Business Administration from the University of Pittsburgh. Invited to the Committee on Oversight of Organ Transplantation in 2012.

Mike Rawaan

Mike Rawaan

Strategic Partner

Mike Rawaan is a dynamic Product Development Executive with a record of success in the healthcare and wellness space.  He works with stakeholders and multinational teams through strategic roadmaps, program execution and the product development lifecycle – from ideation to market launch.  He leverages product expertise to drives sales efforts, implement collaborative solutions and open up new commercial markets to deliver YOY growth.  Special expertise includes go-to-market rollouts, change management, M&A support, performance metrics and market analytics. Market knowledge includes Medicare, Medicaid, managed care, post-acute-care, durable medical equipment, benefits management and other healthcare segments.

Mr. Rawaan served as the Vice President of New Product Development and Innovation at CareCentrix where he developed a comprehensive post-acute care program to reduce post-acute care costs and hospital readmission rates for health plans and ACOs. He also served as the Director of Product Development at eviCore where he contributed $62M to the organization’s gross revenue through development and launch of two new products. Mr. Rawaan has also held positions at Tivity Health (formerly Healthways), RevPoint Health (now part of Availity), LifePoint Hospitals, and Cigna-HealthSpring.

Mr. Rawaan received his MBA from Kenan-Flagler Business School at The University of North Carolina in Chapel Hill and received Bachelor’s degrees in Business Administration and Computer Information Systems from Middle Tennessee State University. Mr. Rawaan currently resides the Washington, D.C. metropolitan area with his wife and son.