Health Services Innovation – A Data-Driven Approach

Successful health care product innovations are more than high end engineering and design. They require a clear understanding of the best “fit” between a market (at risk population) need and the external (drivers of variability) and internal (capabilities, what is...

Getting Started with Consumer Data

Consumer Data refers to individual lifestyle, attitudinal and behavioral data generated by an individual’s engagement or participation in social activities and other life events (e.g., an individual’s online search history, social media activity, purchase transaction...

Enhancing Healthcare Analytics with Consumer Data

Healthcare organizations are increasingly using consumer data to augment their understanding and insights into the populations they serve, for a variety of purposes – from forecasting health outcomes, risks and future use of services to development of strategies for...