The power of data to help personalize optimal treatment for cancer is exciting; yet even more exciting is the ability to prevent it. Even though the health care industry recognizes the risks to quality of life as well costs associated with a disease event, innovation and pro-active care will need to address proven/necessary treatment and the timing of the costs when health plan benefits are annual. Not only providers of care, but also employer groups, individuals, and multi-year government innovation will likely need to play the role of change agents.Read the story.